Role
Art Direction.
Creative Strategy.
Deck Design and Layout.
Asset Design and Creation.
Dunkin'
Developing an advertising campaign to bring a classic American brand back to the top.
Agency
BBDO
Tools
Adobe InDesign
Adobe Photoshop
Cinema 4D
Marvelous Designer
Adobe XD
Adobe Illustrator
Does America still run on Dunkin'?
During my summer 2019 internship at BBDO, I worked on Art Direction for clients such as Visa, FedEx, Exxon, The MLB, and more.
One of our biggest clients was Dunkin’. Dunkin’, which has always been an iconic American brand, was seeing declines when compared to other food and beverage brands, particularly Starbucks.
A new coffee-centric approach
My team and I created a multi-faceted campaign to help Dunkin’ increase foot-traffic and re-position itself as a beverage-focused brand, not a donuts-focused brand.
Not an easy task, especially for a brand known to most as “Dunkin’ Donuts”. But my team and I were up for the challenge.
Below are selected highlights from our project, including strategy, campaign direction, and creative executions.
My role was art direction, creative strategy, presentation structuring, deck design and layout, asset Design, and creation of all 3D assets.
